Social Media market researcher are still a nascent category within the market research industry. However, due to the increasingly important role of social media data in advertising, PR and market research, we foresee the market for social media research to grow significantly. In that respect, social media data collection plays a key role in the ultimate growth of the social media market research industry. Trendiction has developed a specific tool that helps market researchers to collect social media data based on search queries. This social media data can then form the basis or a key complement for the data input.