Social media influencer
GLOSSARY
With the rise of social media, it has become paramount to find the social media influencers that are capable to shape the opinion of both a numerous and important followership. Social media influencers can be found by analyzing their contextual network, their readership and followership, the engagement around their publications as well as the quality of their publications. Trendiction has developed a metric called Influrank that ranks publications and authors in the context of social media.